How much time have you invested in planning about what goes into your shopfront display? Your shopfront will most likely be the first impression you get to make on people, so make it look to be a great one. You want people to enter the premises and when customers or people who walk or drive past, you may have only seconds to get their attention.
If you are ready to put in a little effort time and creativity into your front window. here are some tips to make your shop fronts offer the best.
- Go Window Shopping
work out on how to create a scene to tell a story to your customers about your brand and business. People will relate to your story and by setting a scene, people will imagine how your products could fit into their lifestyle. If we look at any large departmental store window display, we can clearly see visual merchandising showing off a range of products and elements. They create a visual story to attract and draw the attention of the people.
- Consider Eye level is a Buy level
One of the best-known advantages of displaying merchandise is putting what you want to sell at the level of the eye. Know about where eye level is when you look at your shop front from outside and display the best or newest product there. You should display smaller items in the foreground and bigger ones in the background then building the display using different eye levels to keep things interesting
- Keep it clean
Making sure your shop front is neat and tidy for maximum attention and street appeal. Clean any dust gather on the old display.
- Give it a topical twist
You can plan your display around the different seasons, special events on the calendar and use different colors for inspiration. You can have fun with the theme and even if your product does not directly relate to the season, you could still the use of a theme to catch the attention of people
- Light it up
As photographers know the importance of lighting that good lighting is everything and it makes everything look better, so you should know about your shop front. It is generally a plus point during night time and at night your shop needs to stand different from all.